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Equity Research · Earnings Update

Meta Platforms Inc (META)

Q2 2026 Earnings Update · Position: META (8.42% of book)

Rating HOLD(existing position, no change)
Price $588.77 (implied)
Position avg. cost $234.32
Position return +151.27%

Summary and key takeaways

Meta reported Q2 2026 revenue of $60.8 billion, up 27.9% year-over-year and ahead of the $59.9 billion consensus, with advertising revenue of $59.36 billion also beating. Reported EPS of $6.18 missed the $7.14 consensus by 13% and the stock fell 8% the next day — but the quarter included $2.40 billion of legal charges and $1.18 billion of severance from a May headcount reduction. Strip those out and EPS was closer to $7.35, ahead of consensus. Shares fully recovered the 8% drop within three trading sessions.

Results snapshot

MetricQ2 2026YoY change
Total revenue$60.80B+27.9%
Advertising revenue$59.36B+27.5%
Operating margin30.9%−1,210bp
Diluted EPS (reported)$6.18−13.4%
Free cash flow$0.78B−90.8%

Source: Meta Q2 2026 earnings release (Form 8-K Ex-99.1), filed 29 Jul 2026. EPS excluding the legal charge and severance is an estimate, tax-effected at Meta's reported 16% rate.

Analysis

The advertising business itself didn't break: ad impressions rose 14% and average price per ad rose 12%, meaning the growth is coming from better targeting and pricing power, not just more inventory. The real story is capital expenditure, which nearly doubled sequentially to $31.08 billion, leaving free cash flow at $0.78 billion versus $8.55 billion a year ago — on any practical basis, close to zero. Full-year capex guidance was raised to $130–145 billion.

Meta sits in the same AI-infrastructure capex theme as AMD, NBIS, and CRWV in this book, and the spending pattern here rhymes with what's showing up across that whole cluster: heavy near-term cash burn justified by a demand story management is confident enough in to fund from its own balance sheet rather than external capital. Zero share buybacks this quarter (versus $10.2 billion a year ago) is the clearest signal of how seriously that commitment is being taken.

Guidance

Updated investment thesis

META remains a Core, high-conviction holding — the advertising engine is genuinely healthy and self-funding the AI buildout rather than relying on debt or dilution. The thing to actually watch going forward isn't the ad business, it's whether free cash flow stays near zero into Q3 and Q4, and whether the youth-related litigation Meta flagged as ongoing produces charges that turn out not to be one-off after all.

No position changes from this report.

Risks to this position

Sources & references

Prepared for informational purposes based on publicly available information as of August 5, 2026, and does not constitute investment advice or a recommendation to buy or sell any security. Past performance is not indicative of future results. See the META security page for full sizing and thesis detail.