Competitive Comparison

Apple vs. Alphabet

Two watchlist mega-caps competing at the operating-system and ecosystem layer — Apple's hardware-and-services model against Alphabet's search-and-cloud model.

Metric	Apple (AAPL)	Alphabet (GOOGL)
PEG ratio	2.68	0.56
EV/EBITDA	28.39x	15.27x
5yr EBITDA growth	12.8%	n/a

PEG ratio, compared

AAPL

2.68

GOOGL

0.56

Same PEG ratio figures as the table above, plotted for a direct read. Bold = held in this book.

Market cap, P/E, PEG, EV/EBITDA, and capex sourced via public filings and financial-data aggregators (GuruFocus, StockAnalysis, company earnings releases), as of July 2026. PEG ratio sourced primarily from GuruFocus where available; different providers use different growth-rate assumptions, so figures elsewhere for the same stock can vary by several multiples. Gold-highlighted column(s) indicate the name(s) actually held in this book.

Why neither is in the book (and why Alphabet screens cheaper)

Alphabet's PEG (0.56) is meaningfully lower than Apple's (2.68), and its EV/EBITDA is cheaper too — on these metrics, Alphabet looks like the more attractively priced mega-cap of the two. I do hold Alphabet directly in the book (see its own position page); Apple remains watchlist-only. Apple's moat is real — hardware-and-services ecosystem lock-in with genuinely best-in-class customer retention — but its growth rate has slowed relative to the AI-infrastructure names that dominate the rest of the book, and I haven't yet built a specific enough thesis for why Apple's AI strategy specifically changes that trajectory to justify adding it at this multiple.